Multi-media

D&E Dodge NASCAR Virtual Driving Experience

We used television and web advertising to drive people to register online for a chance to drive a Dodge NASCAR Nextel Cup car at the Dodge Dealership. The fastest time wins tickets and accommodations to the Coca Cola 500 race in Charlotte, NC.

Media Center picked the virtual driving of a Dodge NASCAR automobile at the Dodge dealership as one of the best automotive promotions in the nation.