10 | 7 | 2008

Picture day around here was no different than it used to be back in school. There were hair conferences, lipstick applications, accessories judging—and that was just Jordan! (just kidding, Jordan!) The only thing we were missing from the school picture day atmosphere was one kid off crying in the corner because her mom “trimmed” her bangs up to her hairline the night before. Thank heavens!

Having photos of you and your employees is worth the thousand words of cliché and lore. After being impressed by the bio, it’s reassuring to see who’s packing all those credentials. Your Web site is a form of first impression, and letting the graphics and text do all the work is tempting. But whiz-bang Flash and cool rollovers will never completely replace a friendly smile.