As a recent college graduate, I am on the hunt for a job. Of course, I’ve learned a bunch of tips for how to conduct my search; after all, I am essentially selling myself. Yet in the midst of my attempt to be the perfect candidate for a position, I can’t help but wonder -- what are employers doing on their end to be proactive in finding the perfect new hire?
So employers, I ask you this: How can you convince me (orother prospective new hires) to work for you?
Here are a few ideas to consider:
- Understand the power of your company brand. Your brand exists, whether you have fostered its development or not. However, if you take a hands on approach in creating and strengthening your brand, internal and external perceptions of your organization will likely be more positive. Be sure to develop your own content and be yourself. It is important to honestly and accurately portray what values your organization represents, because this will attract high-quality prospective new hires.
- Creatively engage job seekers. I say, take advantage of online social media. Businesses that utilize sites like Facebook and LinkedIn have found that it is a cost effective way to target qualified candidates for open positions. Using these outlets gives your organization access to a number of useful networks, and allows you to actively search for someone, rather than simply wait for a response to a job posting.
- Utilize a blended approach when marketing to prospective new hires. Get your name and your brand out there by using a variety of outlets. Send letters to job seekers, visit local career fairs, and use other online resources such as Monster.com, Xing.com, and Idealist.com to post job openings. A blended approach allows you to reach a lot of talent.
- Manage your reputation. Your brand is not self-sustainable. In fact, it takes work to maintain it. If you are going to take advantage of social media, don’t overlook the threats that could exist. With the high visibility associated with participating in these networking groups, you ought to align your presentation standards with your brand. Consistently pay attention to external perceptions of your company. Check out Glassdoor.com. It provides a “free inside look at jobs and companies,” and enables you to see what others have to say about your organization.
Now tell me, why should I come work for you? If you don’t have an answer, remember, we can help you take the "Leap" towards a stronger brand.
Erin Stevenson, a 2010 graduate of Elon University, recently completed a spring semester internship with Leapfrog Marketing, PR and Design. Following her dreams, she will be relocating to California, where prospective employers of this bright, rising marketer had better put their best foot forward!