At our firm, we treat all of our client’s projects, and all of our relationships, with equal importance. At times, however, we get the amazing pleasure of being able to produce work that transcends the traditionaland adds a little extra meaning to our lives.
We had such an experience with our recent work on the successful bond referendum campaign for Greensboro’s Natural Science Center. With the bond’s landslide triumph on election day Nov. 3, we not only produced a TV commercial and print ads that had impact, but ensured for generations of children that they would have a place to learn, to grow, and to explore their natural curiosity. Pretty heady stuff.
It was, in fact, children that took center stage in the TV spot (linked below) and print ads, in a strategy we espoused that played up the NSC’s most important asset. Anyone who has children know how important it is for them to get what they need to grow. Anyone who has taken a child through the Natural Science Center can speak firsthand to the sense of wonder and amazement they experience.
Clearly, the Natural Science Center will be under the microscope over the next decade, as Executive Director Glenn Dobrogosz and his team implement the $20 million vision that the bond will fund. But like other efforts to improve the center over the years, it is almost certain to be in the name of those precious children who were front-and-center on Nov. 3. I am proud that in some way we at Leapfrog had a role in this lasting legacy.
Watch the Video: