Impact Fulfillment

LOOK
A successful fulfillment services company wanted to upgrade its Web site and found the Leapfrog Web site appealing for its approach, content and marketing perspective. From our great first meeting, we showed them that the Web site was not their biggest challenge; it was their branding and the lack of integration in their overall marketing platform.

learn
We dissected their marketing and noted several areas out of focus, including a weak logo identity, sub-par corporate capabilities materials and a drab Web site. And in just 3 months, they were headed to their first trade show.

leap
Leapfrog created a new brand identity that gave full emphasis to the keyword “Impact” in their name. A new color palette translated across all of their marketing, from business cards to the Web and everything in between. Knowing that they positioned themselves as a family of individuals working as a team, we created a corporate brochure that told their story complete with images and quotes, almost like a family album. And yes, we significantly upgraded their Web site and launched it prior to their trade show.

LAND
Behind its more integrated marketing approach, Impact Fulfillment Services continues to grow organically, with major customers including Procter & Gamble, Revlon, Kidde, Elmer’s Glue and Blue Rhino, to name just a few. Impact is now, in their words, “what a fulfillment partner should be.”