Live Cargo

LOOK
A name and a great business concept—that’s what Leapfrog had to work with when this start-up technology company came to us. They needed us to create a global branding and marketing platform for their new digital file transfer system, the solution that’s better than overnight package services. We started with the assets--outstanding product, great people—and tackled the problem of no power in the brand.

learn
Diving into the technology, Leapfrog analyzed the competitive landscape and customers, and created marketing strategies that led to a most unique visual approach and on-point messaging, displaying energy, immediacy, speed and agility.

leap
Voila! LiveCargo comes to life in a whole new way. The logo became a cheetah, the fastest animal on earth, with a messenger bag, of course. The CEO wasn’t sure at first, but once he got it, he and his team fell in love with their cheetah, which strides powerfully across walls in their corporate headquarters. More importantly, it became the fulcrum for development of their unique collateral, global trade show exhibits, signage and Web site.

LAND
Customers continue to “Run with the Cheetah,” our newest theme showing the power of working with LiveCargo. The brand has advanced from selling to individual users to selling to global telecom companies representing millions of subscribers.